Every organization has a culture, like it or not. The best cultures align values and behaviors, with everyone on the same page. Hires are made based on more than skills, but on attitudes and values. Many entrepreneurs ignore culture while they focus on product development and other “important” areas. This is a huge risk. Culture is key. It is closely tied to brand. It is critically important to employee engagement, and thus customer loyalty and profitability. Management Mpowerment Associates works with companies to develop, change and refine organizational cultures to support the vision of the owners and help them achieve their short and long term goals.