Communication within an organization involves more than just people talking or sending each other e-mails. There are many leaders who speak and write beautifully who are not successful communicators because they have not bothered to identify the other necessary components of a successful communication process. Successful communication involves an understanding of several key factors:
- Information pathways – Who needs what information when and how they are to receive it. Good question to ask are whether everyone in the organization has all of the information they need to do their job as well as possible; whether they are getting it in a timely manner; whether they are acting on it in a timely manner; and whether they have a way to give feedback to those from who the information came.
- Information clarity – Is the information being offered understood by those receiving it so that they can act on it in the appropriate manner? Is it clear in its intent? Does it have a call to action?
- Information format – is the issue framed with enough data or too much data? Is it communicated orally when it should be in writing? To what use should e-mails, text messages and tweets be allowed to replace memos and meetings?
Clearly, strong communication is a critical factor in organizational collaboration. Co-workers can work together much more closely and successfully if they are clear on the rules of communication. This also holds true for collaboration with vendors, customers and strategic partners.
Management Mpowerment Associates utilizes a roadmap to clear communication which gets organizations on the right path. Nearly every company can improve the way it communicates both internally and externally. Communication should be a major component of corporate strategy and culture and thus should be aligned with values and behaviors.